Website Pricing

200px-Project-triangle.svgWhen it comes to website pricing, one of the most common questions we get is how much do you charge per hour. Unfortunately this is the wrong question. If it were coupled with how good are you or how much can you get done in an hour and how well will it meet my needs, it might be a slightly better question.

What you should really be asking is what is the cost benefit profile for the website you are planning.

If someone charges 3 times what the person down the street who just decided to call himself a web designer because he took 3 classes at the local adult school, but they accomplish 10 times as much per hour and their work results in a 30% increase in your income the first year then what is the actuall cost?

Total Cost of Ownership

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Do not forget to put in place a plan to keep your website safe from malware and performing well. A good website is not a create and forget project. The good news is that the cost of maintaining most websites is actually less than the “yellow pages” ads of yesteryear.

What should it Cost?

  • Less than $1,200
  • $1,200-$2,400
  • $2,400-$6,000
  • $6,000 +

Under $1,200 – Let’s be blunt. If this is your budget, it is still better than not having a website at all.

$1,200-$2,400: This is what we term a “starter” website. At this price, you can get a simple solid no-frills business website with a small number of pages. At this price point, the images or artwork will mostly be stock or DIY.

$2,400-$6,000: For many small businesses this will get you a good unique website. We refer to this as the sweet spot. This can include a small amount of original custom artwork or photography. Or you might get some very simple ecommerce or other simple functionality instead of the custom graphics/artwork. In this range the design and functionality should support your business goals and essential social media integration.

$6,000+: At this price point you can get a larger site with more custom original art, advanced functionality such as membership/subscriptions/ecommerce/Learning Management Systems (LMS)