It is estimated that as many as 90% of website visitors in 2017 will be mobile. According to a recent survey: “Only 6 Percent Of small and medium businesses (SMBs) have Mobile Sites, 45 Percent Don’t Have Any Site At All“.
Even the big companies are not ready. Only 44% have mobile sites according to a recent survey.
Want to jump ahead of the big companies? And the small companies?
Surprisingly it is not that hard or expensive to create a mobile ready website. On average, it only adds 10-30% to the cost.
Most mobile users will abandon a website and move on the the competition IF the website does not work well on their device.
If you have a mobile ready website, you are already ahead of 94% of your competition!
You could build an app. For a simple app targeting just IOS & Androids You could spend $10,000-$50,000 on top of your website. Then you will also have to convince users to download your app before they can use it. Unless your business model is mobile centric, like an Uber killer, this may not be the right solution.
Or you can make sure that your website is mobile responsive. This allows the content to flow and adapt to the device.
How exactly does a “mobile responsive” website work?
Simply put your content is structured into small flexible chunks. These chunks can then dynamically flow, much like water to fit the size & shape of the device they are being viewed on.